Digital Marketing or online marketing is the promotion of brands in order to connect with customers through the internet and other forms digital communication. This includes email, web-based advertising, and social media.
Digital communication is digital marketing, basically.
Inbound marketing and digital marketing
can be easily confused. Many of the tools used in digital marketing are similar to inbound marketing, such as email and online content. Both aim to attract prospects’ attention and convert them into customers. The relationship between the tool, the goal is different in both of these approaches.
Digital marketing is about how each tool can convert prospects. Digital marketing strategies for brands may be used on multiple platforms, or they might focus their efforts solely on one platform.
Inbound marketing is holistic. Inbound marketing is a holistic approach that starts with the goal and looks at all available tools to determine which ones will reach the target customers. Then it examines each stage of the sales funnels to see which should be followed.
It is important to remember that digital marketing and inbound are both options. As a marketer, you don’t have to choose between them. They work well together. Inbound marketing gives structure and purpose to digital marketing efforts. It ensures that each channel of digital marketing works towards a common goal.
B2B v/s B2C Digital Marketing
While digital marketing is effective for both B2B and B2C companies alike, best practices are significantly different between the two.
- B2B clients have more complex decision-making processes and therefore longer sales funnels.. These clients are more likely to benefit from relationship-building strategies, while B2C customers respond better to messages and short-term offers.
- B2B transactions are often based on logic, evidence, and reasoning this is the role of skilled B2B digital marketing professionals. B2C content tends to be more emotionally based and focuses on making customers feel happy about a purchase.
- B2B decisions often require more than one person’s input. These marketing materials are shareable and easily downloadable. B2C customers prefer one-on-one relationships with brands.
There are exceptions to every rule. B2C companies that sell high-end products, such as computers or cars, may offer more information and more serious content. Your strategy should always be directed at your customers, regardless of whether it’s B2B or C2C.